Instagram is one of the social media platforms out there that is very popular and with lots of users, it has been trying its best to stay motivated and at the top of the game. In line with this, they have recently released a new feature called Reels. It is a feature that allows users to make short videos to upload to their profile so that they can get more engagement. It was an instant hit and it helped a lot of businesses to improve their market. If you happen to be a small business owner or you are someone aiming to be popular on Instagram, then you should know how long can Instagram reels be so that you can make the best out of it. Below is everything that you might ever need to know about reels and social media panel that should help you out.
What are reels?
Before anything else, it would be good to learn more about what reels actually are. They are short-form vertical videos that you can record for various durations. You can record and edit videos together, add some music and share them to your Reels page, your feed or your stories. If you have decided to post it on your feed at first but decide that you do not want it there, you can always opt to have it removed from your grid. However, it is important to know that you can no longer take it back if you do that.
How long can Instagram reels be?
In the beginning, reels were only 15-second short videos that users can add effects, music and more to but since July 2022, Instagram changed it up and now can be done up to 90 seconds. It offers different lengths of time such as 15 seconds, 30 seconds, sixty seconds and ninety seconds. All one has to do is to open the Instagram app, press the plus icon and scroll right to the Reels section. You can add videos you already have on your phone or you can just take videos with your Instagram camera before publishing them.
When it comes to making reels, knowing their dimensions should help out a lot. When it comes to that, the recommended dimension is 1080 pixels by 1920 pixels. In terms of aspect ratio, it is 9:16 and this is why it is best to ensure that recorded videos are of this dimension so that you can fully utilize reels to their full potential.
When to post your reels on Instagram?
Now that you have figured out how long the duration of reels can be and the dimensions you should follow, it would be useful to learn when the right time to post them on the platform would be. With your followings being of different regions and time zones, it would be good to ensure that you are going to be getting the maximum engagement you can. In line with that, references all over the world say that it would be best to post it at 6 AM, 10 AM and 10 PM on a Monday, 2 AM, 4 AM and 9 AM on a Tuesday, 7 AM, 8 AM and 11 PM on a Wednesday, 9 AM, 12 AM and 7 PM on a Thursday, 5 AM, 1 PM and 3 PM on a Friday, 11 AM, 7 PM, and 8 PM on a Saturday and 7 AM, 8 AM, and 4 PM on a Sunday.
How to make the most out of your Instagram reels?
Now that you know how long Instagram reels can be, it would be great to learn more about how you can make them more interesting so that more people will get engaged with them. The first thing that you would want to do is to learn how to do a concept. You want to plan what you are going to post and how you are going to do it. You want to make sure that your concept fits your topic or what you are planning to do. Depending on your audience, it would be good to go for something you know they will enjoy. At the same time, you also have the potential viewers that you might have. Making sure that you have a story line or a purpose with your reel allows you to reach more people in the long run of things.
Making your reels more interesting
Once you have shot your reels and are almost done with them, you should remember to put in some effects from Instagram. You can use texts to add some thoughts to your video and make it more viewer-friendly if you say a lot in the video. You can also use the draw tool to add some flare, especially if you like to draw. You can add some stickers, GIFs and a whole lot more that can make the video look more fun than ever. They also offer AR effects that have been made by creators all over the world that you feel might elevate your video. You can access the filters so that you can pick which one works best for your reels. Lastly, you can add popular audios which will make it easier for people to find you.
Why you should post Instagram reels?
You might not be convinced but using Instagram reels would have a good effect on your profile. For instance, it can help you to spread awareness of your brand in a captivating way. With social media, people have a shorter attention span and this is why reels are a perfect way to introduce your brand to them. You might even get into the Explore page so that more people are able to discover your brand. This can lead you to have increased engagement from those that are following you and at the same time, gain more followers. It also allows you to save more time when you are making content. It shows your personality and it makes your profile appear more unique to everyone else’s.
Now that you know more about how long Instagram reels can be and what to do with them, you should start taking that video and figuring out how to make the best out of it so that it can make your profile look better than ever.